The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trademarks and patent-ish kinds of protections.
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And now – it’s happening in the tomato bin too! Where once there were just plain old cherry or grape tomatoes, now there are Sugar Bombs, and Flavor Bombs, and Lolli Bombs and Sprinkles.
Today, we are partnering up with Dan Pashman – host of The Sporkful food podcast – and heading to New Jersey where we hope to taste an up-and-coming competitor: Rutgers University’s Scarlet Sunrise grape tomato. We talk to the inventors to understand this explosion in branded fruits and veggies has happened and how you go about a new piece of produce.
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Plus, we talk to Cornell agricultural economist Miguel Gomez about whether or not the fruits and veggies spread in our produce aisle are, perhaps, reaching the point of market saturation.
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