India’s ruling party, the BJP, realizes it has a problem reaching young voters. Last month, youth-led protests, sparked by education policy and high unemployment, shook the political establishment. The Gen Z protest leaders started the “cockroach” political movement, so-named after an official disparagingly compared unemployed youth to “cockroaches.” So now the ruling party is revamping it’s communications strategy. But even as they hope to woo young voters, police are arresting protest organizers on public order charges. We go to Mumbai to see the BJP’s charm and punishment campaign with the younger generation.
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